Going live on social media isn’t very difficult. Come up with a topic, press a button or two, and boom! You’re riding a livestream on the interwebs.

But creating a regularly scheduled live show on social media, with varying topics and a revolving door of guests? That’s a whole different ballgame.

“We’re in the incentives business, so we like to give away stuff during our episodes.” Andy Hudson, on incentivizing livestream views

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Andy Hudson, director of marketing, and Kevin Hagan, vice president of sales, both of Incentive Concepts (asi/62536), about their successful YouTube show called Incentive Concepts LIVE. How much work goes into running the show? What impact has it had on their brand? And how do they get so much engagement? We dig for answers.

If you’re interested in starting your own live social media show, this episode is for you!