If you’ve ever been to an ASI Show, chances are you’ve met, and even taken a photograph with, “Dash,” the lovable ninja mascot of supplier Showdown Displays (asi/87188).

Along with Promo!, the ASI Show’s red exclamation-point mascot, the two are as recognizable as a prominent promo CEO and draw more attention than Taylor Swift at a Chiefs game.

But how did Dash come to be? And what impact has the mascot had on the Showdown Displays brand?

“Dash didn’t just appear. He crept into our marketing plan over the course of many years.” Kevin Walsh, Showdown Displays

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Kevin Walsh, president of Showdown Displays, about Dash and how the ninja evolved from a marketing idea into a full-blown brand representative.

If you’re looking to add a mascot into your marketing mix – or just want to learn a little more about Dash – this episode is for you!