When it comes to marketing, Seth Weiner sees a lot of similarities in grilling, one of his favorite summer pastimes. So much so, the president of Sonic Promos (asi/329865) started a video marketing campaign that pairs grilling tips with the proper use of promo.

“There are a lot of commonalities between the two,” says Weiner. “Everything from pre-preparation to resting and follow-up, they’re very similar.”

And thus, the “Grill’a Marketing” self-promo campaign was born.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Weiner about the campaign, the effect it’s had on his business, his use of clever T-shirts in his marketing and much more.

If you’re hungry for tips on marketing your business in fun and exciting ways, this episode is for you!

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Seth Weiner stars in one of his company's "Grill'a Marketing" videos.