After a COVID-caused hibernation, in-person events are back in a big way.

From live professional sports and concerts, to trade shows and conferences, events are again abounding – a phenomenon that’s only expected to continue.

Interestingly, the bounce-back has created strong demand for displays, banners, exhibits and the like, explains Bill Roman, a strategic sales manager at Orbus Exhibit & Display (asi/75209).

And in that, Roman says, there’s opportunity for promotional products distributors. In this podcast with ASI Media’s Christopher Ruvo, Roman shares insights and strategies that promo pros can use to capitalize and accelerate sales.