Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo
ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for the professionals from both industries to attend.
PRINTING United Expo, the massive annual trade show for the printing industry, is rapidly approaching. Set for Oct. 22 to 24 at the Orange County Convention Center in Orlando, the event encompasses 1 million square feet and more than 800 exhibitors, showcasing every type of printing application. It’s an ideal space for both suppliers and distributors in the promotional products industry to explore the latest imprinting technology and gain invaluable expertise.
In this episode of Promo Insiders, ASI Media’s Theresa Hegel sits down with ASI President and CEO Tim Andrews and PRINTING United Alliance President Dave Leskusky to talk about what’s most exciting about the upcoming show, how the print and promo industries continue to converge and why it’s a good idea for promo pros to attend print shows and printers to attend ASI shows.
“It’s a great learning experience for people to walk the show floor, see all the products in action and see the capabilities and technologies – whether you’re a supplier or a distributor,” Andrews says of PRINTING United Expo.
Registration for the upcoming show is still open.
Key Takeaways
• Dave Leskusky highlighted that PRINTING United Expo covers over 1 million square feet with 800+ exhibitors, featuring every type of decoration technology, plus packaging and personalization solutions.
• Tim Andrews noted that suppliers can discover multiple efficient and sustainable decoration options, while distributors gain the knowledge needed to better serve clients and position themselves as experts in imprinting technologies.
• Leskusky explained that the show includes special features such as the Apparel Zone, the new AI Pavilion, robust education sessions and networking opportunities like distributor coffee talks and an ASI-hosted happy hour.
• Andrews emphasized the importance of attending in person to experience hands-on demos, interact directly with experts and see new technologies enabling cost-effective full-color printing, customization and small-run efficiencies.
• Leskusky said ASI shows like ASI Orlando give printers valuable exposure to top suppliers, educational programming and the chance to partner with distributors already established in promo.
• Andrews described the new ASI Pavilion debuting at PRINTING United Expo Las Vegas in 2026, a 50,000-square-foot space with 200+ suppliers, designed to give distributors and suppliers a concentrated area to explore promo and print.
• Both Andrews and Leskusky stressed that the convergence of print and promo is accelerating, with joint ASI and PRINTING United initiatives providing education, sustainability tools and growth opportunities across both industries.