Filming of the fifth season of Small Business Revolution began in March…

You know what happened next. Thus, the new season offers a real-time look at how seven small businesses in Fredonia, NY, handled the pandemic. In this episode of Promo Insiders, Senior Writer John Corrigan discusses the surreal situation with co-hosts Ty Pennington and Amanda Brinkman, chief marketing officer of Deluxe Corp., which is the parent company of Top 40 distributor Safeguard/Deluxe (asi/316203) as well as Deluxe Business Services (asi/178720).

Podcast Chapters
1:05 Shooting during the pandemic
2:18: Navigating travel restrictions
4:02: Developing an online presence
5:19: Importance of promotional products for small biz
6:47: Advice on creating your logo
7:56: Impact on small businesses across America

Small Business Revolution awards a $500,000 transformation to small businesses in one lucky town each year. Each episode chronicles the marketing and business challenges faced by small business owners and how deluxe marketing products and services, along with physical makeovers paid for by Deluxe, help the businesses turn the corner. In addition, Season 5 partner U.S. Bank provided each business with financial advice, while Salesforce pitched in to help with financial gifts.

“We were able to take these businesses from struggling to thriving in the middle of a pandemic.” –Ty Pennington

This year’s businesses represent a diverse group of industries: a floral shop; a pizza, wings and sub restaurant; a non-profit providing tutoring for adults; an auto detailing shop; a gluten-free bakery; a hair salon; and a public golf course.

“I have always thought what Deluxe is doing with the Small Business Revolution is remarkable, but this year, it was truly incredible to watch these business owners change and adapt,” Pennington said. “What they have faced in 2020, along with small businesses across the country, is terrifying. But working with the Deluxe team to shed light on the struggles they’ve dealt with this year, I am unbelievably proud of what we have accomplished. I encourage everyone across the country to watch the show and support their local small businesses.”

This season’s seven episodes are streaming now on Hulu, Amazon Prime Video and at smallbusinessrevolution.org.

Watch the episode on YouTube