Promo Insiders: Build a Competitive Advantage With AI
Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI’s capabilities as a powerful and essential assistant for small- and medium-size businesses.
Amid a flurry of hype surrounding the power of AI and its impact on business, it can be overwhelming for companies to nail down a strategy. Sterling McKinley says the technology doesn’t have to be intimidating.
McKinley, a corporate trainer with Clarity AI Solutions and an expert on using AI at small businesses, will be a speaker on Education Day at the upcoming ASI Show in Orlando.
“AI is a game-changer,” he says. “It’s all about being more efficient and saving time. And if you can save time, you can put that time into coming up with new ideas, new products and selling.”
AI also gives savvy businesses a competitive edge, which is imperative in a crowded, fast-moving marketplace. “It’s all about keeping pace with your competition,” he adds. “Your competitors are using AI, and they’re moving faster and making better decisions. If you want to be around in the next 10 to 15 years, you have to start using AI in your business.”
Key Takeaways
• McKinley emphasizes that adopting AI is critical for efficiency, time savings and keeping pace with competitors who are already leveraging AI.
• Many misconceptions stem from fear of AI replacing humans, but McKinley clarifies that AI acts as an assistant to speed up tasks and improve decision-making.
• Businesses often hesitate due to lack of understanding. Breaking down what AI is and how it works helps reduce apprehension and encourages adoption.
• Instead of guessing what customers want, AI allows businesses to analyze data for smarter ideating, service and marketing strategies.
• McKinley’s classes at ASI Orlando – “5 Hot Ways AI Can Help You Get More Clients” and “AI Demystified: The Non-Techie’s Guide to Using AI for Real Business Results” – will focus on practical workflows and use cases for implementing AI effectively.