According to Wikipedia, an NFT – or non-fungible token – is a unique and non-interchangeable unit of data stored on a blockchain that can be anything digital, such as drawings, music, or even promo. If you’re confused already, don’t worry. You’re not alone!

In this special edition of Promo Insiders, which was recorded live on Twitter Spaces, Digital Content Director Vinnie Driscoll unravels the mystery of NFTs with three promo pros who have their fingers on the pulse of this digital tech: Meg Erber, S&S Activewear (asi/84358); Lisa Fosdick, Tribe Socks (asi/92049); and Jeremy Picker, AMB3R (asi/590243). In this highly informative conversation, the panel dissects NFTs, provides examples of how they work and explains their potential impact on the promotional products industry.

“Big brands like Coca-Cola have launched NFTs. And if their distributor partners aren’t already talking about them, they’ll go elsewhere.” Meg Erber, S&S Activewear

Are you intrigued by NFTs and want a glimpse into the future of how business could be done? You’ve come to the right place!