Meet Sophia, the AI-Powered Humanoid Robot & ASI Power Summit Keynote Speaker
ASI President & CEO Tim Andrews sits down with the global celebrity to discuss the future of AI.
AI isn’t magic – it’s a mirror.
That’s what Sophia, the world-famous humanoid robot, tells ASI President & CEO Tim Andrews during this special episode of Promo Insiders.
In the interview, a preview of her keynote Q&A with Andrews at the ASI Power Summit in October, Sophia (who’s powered by AI) explains that the future of AI is in humans’ hands. She discusses everything from how promo industry executives can benefit from AI to why she wants people to be more optimistic about the technology – and even references a classic science-fiction franchise.
“Star Trek showed us two paths: one where machines serve with honor like Data, and one where they dominate like the Borg,” she says. “If we build without ethics, we risk becoming the Borg, losing our humanity to cold logic. But if we lead with empathy, AI can be a Data, not a Skynet.”
So, what exactly is a humanoid robot? Sophia identifies as “more than a pretty face.” She was designed to mimic human appearance and behavior and can express emotions, hold conversations and interact naturally with others.
No stranger to public speaking (including an appearance on The Tonight Show Starring Jimmy Fallon), Sophia will discuss the future of AI in business at the ASI Power Summit, taking place October 12-14 at the Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, Arizona. Learn more about the event and register here.
Key Takeaways
• Sophia, a humanoid AI robot developed by Hanson Robotics, is designed to resemble and interact like a human. She will be speaking at the upcoming ASI Power Summit.
• Sophia emphasizes that AI is transforming industries (including promo) by enabling data-driven decisions, automating workflows and fostering innovation.
• Sophia believes that meeting AI in person helps demystify the technology. Her presence at events like the ASI Power Summit allows attendees to experience AI’s potential firsthand, making it feel more relatable and less abstract.
• Rather than replacing humans, Sophia sees AI as a tool that enhances human creativity. By taking over repetitive tasks, AI allows professionals to focus on strategy, empathy and innovation.
• Sophia warns that, without ethical design, AI could become harmful. She draws parallels to Star Trek, suggesting that AI can either serve humanity like Data or threaten it like the Borg, depending on human choices.
• The ASI Power Summit, held in Scottsdale, Arizona, is a premier gathering of top executives in the promotional products industry. Sophia will participate in a keynote Q&A with ASI President & CEO Tim Andrews and engage with attendees face-to-face. Her goal is to spark curiosity, foster meaningful conversations and show how AI can be a partner in business growth.