October 25–27, 2026
Fairmont Grand Del Mar

Register now
Innovate. Disrupt. Lead.

ABOUT

Step into the ASI® Power Summit – three days built for momentum: real connections, impactful conversations, practical learning and forward-looking ideas. Build relationships with the promo leaders shaping the industry and leave with strategies you can use immediately.

Make the right connections:
Turn conversations into partnerships.

Get smarter, faster:
Walk away with insights that move the needle.

Feel the spark:
Keynotes that challenge, motivate and reframe what’s possible.

See what’s next:
Tech, tools and trends worth your attention.

Level up:
Tactics to grow, lead and outperform.

Day 1: Sunday, October 25

10 a.m. - 4 p.m.

Golf (The Grand Golf Club)

11 a.m. - 2 p.m.

Onsite archery lessons and onsite guided trail hike (Meet in the hotel lobby 15 minutes prior to your scheduled activity time to be escorted to the activity location)

Noon - 5 p.m.

Onsite Registration & Promo Pop-Up Shop Open (West Foyer)

5:15 p.m.

Group Photo (Location TBD)

5:30 - 6:30 p.m.

Welcome Networking Reception (Grand Social Lawn)

6:30 - 8:30 p.m.

Welcome Dinner (Grand Social Lawn)

Day 2: Monday, October 26

7:30 a.m.

Breakfast (Capella Room)

8:15 a.m.

Innovate. Disrupt. Lead: The Future of ASI & the Industry
Ashish Mittal, ASI CEO (Ballroom A+B)

8:20 a.m.

Keynote: Breakthrough Thinking – How the World’s Top Performers Train Their Brains for Innovation
Speaker: Louisa Nicola, Ph.D., Neurophysiologist & Cognitive-Performance Coach

9 - 10 a.m.

Morning Sessions

  • The Forces Shaping 2027: Growth Drivers, Market Dynamics & Global Volatility
    Speaker: Economist Mary Kelly, Ph.D.
  • Who Owns the Future of Promo? The Private Equity Debate
    Panelists: Megan Spire, Bella + Canvas; Chris Faris, Boost Promotions; Aaron Hamer, Boundless; Chris Anderson, HPG; Moderator: Andy Cohen, ASI
10 - 10:20 a.m.

Coffee Break

10:20 a.m.

Networking Activity: Predicting the Industry’s Next Breakthrough
Moderators: Michele Bell, ASI & Ben Frank, ASI

10:45 a.m. - Noon

Mid-Morning Sessions

  • Work Smarter, Move Faster: How AI, Automation & POD Are Revolutionizing Promo
    Panelists: Jon Norris, Hit Promotional Products; Maddy Alcala, Taylor Corporation; Ryan Hutchison, ASI; Moderator: Matt Barnes, ASI
  • Ahead of the Curve: Data-Driven Insights to Increase Sales & Market Share
    Speakers: Nate Kucsma, ASI & Sara Lavenduski, ASI
  • Legacy Meets Disruption: A Conversation With ASI CEO Ashish Mittal
    Interviewers: ASI Co-Chairs Matthew Cohn & Stephanie Cohn Schaeffer
Noon - 1 p.m.

Lunch (Aria Lawn)

1 - 3 p.m.

Afternoon Sessions (Alhambra Ballroom)

  • AI Unleashed: Seismic Shifts, New Opportunities & What the Next 5 Years Look Like
    Speaker: Isar Meitis, CEO of Multiplai/AI Expert
  • On the Record: Industry Leaders Answer Your Toughest Questions on Trends, Threats & Their Priorities for 2027
    Panelists: Sean Ono, Eagle Promotions; Debbie Abergel, Nadel; Vera Muzzillo, Proforma; Brittany David, SnugZ; Moderator: Michele Bell, ASI
  • Keynote Q&A: Refusing to Blend In – How Clase Azul Dominated a Saturated Market & Built an Iconic Brand
    Juan Sanchez, Chairman of Clase Azul; Interviewer: Ashish Mittal, ASI
3 - 4 p.m.

Networking Activity: RePair, ReDye & ReLove – A Hands-On Upcycling Experience (North Courtyard)

6 - 7 p.m.

Counselor Power 50 Cocktail Reception (Capella Room)

7 - 9:30 p.m.

Counselor Power 50 Dinner (Capella Room)

Day 3: Tuesday, October 27

8 a.m.

Breakfast (Capella Room)

9 - 11:45 a.m.

Motivational Keynote: Outpace the Competition: How Bold Choices Create Extraordinary Business Results
(Ballroom A+B)
Speaker: Torsten Gross, CMO, Brand Ambassador & Entrepreneur

9 - 11:45 a.m.

Morning Sessions

  • Click, Buy, Repeat: Reinventing eCommerce for the Next Decade
    David Doctorow, CEO, Custom Ink Interviewer: Ashish Mittal, ASI
  • Promo Family Feud: Suppliers vs. Distributors for Charity
    Host: Jake Krolick, ASI
  • New Leaders, New Rules: The Next Generation Shaping Promo
    Panelists: Jason Lipsett, Charles River Apparel; David Geiger, Geiger; Mitch Freed, Genumark; Moderator: Carrie Schaeffer, ASI
11:45 a.m.

Farewell remarks from ASI CEO Ashish Mittal (Grab & go lunches will be available)

Subject to change.

TESTIMONIALS

SPEAKERS

Juan Jose Sánchez

Juan Jose Sánchez
Chairman of Clase Azul México

Louisa Nicola

Louisa Nicola, Ph.D.
Neurophysiologist & Cognitive-Performance Coach

Torsten Gross

Torsten Gross
Race Car Driver, Founder of Just Hands Foundation & Marketing Executive

Mary Kelly, Ph.D.

Mary Kelly, Ph.D.
Economist, Retired Navy Commander & CEO of Productive Leaders

Isar Meitis

Isar Meitis
CEO of Multiplai & AI Expert

David Doctorow

David Doctorow
CEO of Counselor Top 40 Distributor Custom Ink (asi/173232)

Vera Muzzillo

Vera Muzzillo
CEO of Counselor Top 40 Distributor Proforma (asi/300094)

Chris Faris

Chris Faris
CEO/Founder of Boost Promotions (asi/142942)

David Geiger

David Geiger
President of Counselor Top 40 Distributor Geiger (asi/202900)

Jason Lipsett

Jason Lipsett
President & CEO of Charles River Apparel (asi/44620)

Jason Lipsett

Debbie Abergel
Chief Strategy Officer of Counselor Top 40 Distributor Nadel (asi/279600)

Megan Spire

Megan Spire
Executive Vice President of Bella + Canvas (asi/39590)

Aaron Hamer

Aaron Hamer
CEO of Counselor Top 40 Distributor Boundless Network (asi/143717)

Chris Anderson

Chris Anderson
CEO of Counselor Top 40 Supplier HPG (asi/61966)

Brittany David

Brittany David
Chief Revenue Officer of Counselor Top 40 Supplier SnugZ (asi/88060)

Maddy Alcala

Maddy Alcala
President of OrderMesh & Business Unit President of Taylor Corporation

Sean Ono

Sean Ono
CEO of Counselor Top 40 Distributor Eagle Promotions (asi/185320)

Mitch Freed

Mitch Freed
CEO of Counselor Top 40 Distributor Genumark (asi/204588)

Jon Norris

Jon Norris
Chief Strategy Officer for Counselor Top 40 Supplier Hit Promotional Products (asi/61125)

DISTRIBUTORS ATTENDING (AS OF 9/22/26)

4AllPromos
(asi/196920)
ASB
(asi/120075)
BAMKO
(asi/131431)
Boost Promotions
(asi/142942)
Boundless
(asi/143717)
Custom Ink
(asi/173232)
Eagle Promotions LLC
(asi/185320)
Facilisgroup
(asi/475998)
Geiger
(asi/202900)
Genumark
(asi/204588)
HALO
(asi/356000)
Haymaker Promotions, LLC
(asi/222395)
HDS Marketing, Inc.
(asi/216807)
Image Group Inc.
(asi/230059)
Industrias Cklass
(asi/232084)
iPROMOTEu
(asi/232119)
Kotis
(asi/244898)
MadeToOrder
(asi/259540)
Nadel
(asi/279600)
Overture Promotions
(asi/288473)
Proforma
(asi/300094)
PromoShop
(asi/300446)
Quad
(asi/232306)
Something Inked
(asi/329822)
The Sourcing Group, LLC
(asi/330100)
Taylor Promo Marketing
(asi/333647)
Vernon
(asi/351700)
Whitestone
(asi/359741)
4AllPromos
(asi/196920)
ASB
(asi/120075)
BAMKO
(asi/131431)
Boost Promotions
(asi/142942)
Boundless
(asi/143717)
Custom Ink
(asi/173232)
Eagle Promotions LLC
(asi/185320)
Facilisgroup
(asi/475998)
Geiger
(asi/202900)
Genumark
(asi/204588)
HALO
(asi/356000)
Haymaker Promotions, LLC
(asi/222395)
HDS Marketing, Inc.
(asi/216807)
Image Group Inc.
(asi/230059)
Industrias Cklass
(asi/232084)
iPROMOTEu
(asi/232119)
Kotis
(asi/244898)
MadeToOrder
(asi/259540)
Nadel
(asi/279600)
Overture Promotions
(asi/288473)
Proforma
(asi/300094)
PromoShop
(asi/300446)
Quad
(asi/232306)
Something Inked
(asi/329822)
The Sourcing Group, LLC
(asi/330100)
Taylor Promo Marketing
(asi/333647)
Vernon
(asi/351700)
Whitestone
(asi/359741)

GALLERY

Here are some photos from a previous ASI Power Summit.

VENUE

Fairmont Grand Del Mar
5300 Grand Del Mar Ct.
San Diego, CA 92130

(858) 314-2000

Hotels must be booked by 9/22/2026 in order to receive contracted room rate.

Make a reservation

 

 

ACTIVITIES

Golf

The Grand Golf Club
Sunday, October 25
Tee Times: 10:00–11:30 AM |
10-Minute Intervals

Golf Without Clubs: $429/person
Club rentals are available at an
additional cost.

Set amidst stunning natural surroundings, this championship course offers 7,160 yards of expertly designed fairways and greens, catering to players of all skill levels.

Archery

Private Archery Session
Sunday, October 25
11:30 a.m. - 12:30 p.m.

FREE

Put your skills to the test with complimentary bows and arrows, learning the fundamentals of form and focus as you take aim in a guided, hands-on experience. Please note that space is limited and will be filled on a first-come, first-served basis.

Nature Hikes

Private Guided Nature Hike
Sunday, October 25
2 p.m. - 3 p.m.

FREE

Located adjacent to the Los Peñasquitos Canyon Preserve, explore more than 37 miles of hiking trails, featuring three self-guided walking or jogging routes: Resort Loop, Grand View Trail or Shaw Trail. Please note that space is limited and will be filled on a first-come, first-served basis.

View Map

FAQ

The ASI Power Summit kicks off at 6 p.m. on Sunday, October 25, and concludes at noon on Tuesday, October 27.
We warmly welcome professionals within the promotional products industry.
Your registration fee includes all education sessions, meals and drinks for the duration of the event. Register now.
Your hotel and flight accommodations are not included in your registration fee.
All cancellations must be received in writing no later than August 28, 2026. Attendees whose cancellation is received after this deadline will be liable for the full registration fee. Attendees may substitute another team member from their company in their place.