Insights Into SnugZ USA’s Acquisition of Sweda

Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.

Promo Insiders 1/7/2022

For the promotional products industry, 2022 kicked off with blockbuster news: SnugZ USA (asi/88060), a Top 40 supplier, acquired Sweda Company (asi/90305), another Top 40 firm.

Sweda and SnugZ USA team

Executives from SnugZ USA and Sweda Company are excited about the acquisition. They include here (left to right) Brittany David (SnugZ USA), Jim Hagan (Sweda), Kellie Claudio (Sweda), Brandon Mackay (SnugZ USA) and Jeff Anderton (SnugZ USA).

The mega deal weds two industry powerhouses and creates a new contender for Top 10 supplier status.

In this Promo Insiders, ASI Media’s Christopher Ruvo talks with SnugZ CEO Brandon Mackay and Sweda CEO Jim Hagan, now president of the combined company, about the acquisition, what it means for the firms and the industry going forward, how they plan to navigate the supply chain challenges of 2022 and more.

Podcast Chapters
1:04: How did the acquisition come about?
4:35: How will this deal impact customers?
7:25: Best practices to follow during the acquisition process.
9:48: Meeting the challenges posed by supply chain disruption.
13:19: Will USA-based production for the promo industry return in a big way?
15:38: Final thoughts.

As you’ll hear in the discussion, SnugZ and Sweda aim to make each other better while offering a seamless transition and service experience for distributor clients. They believe their similar cultures – which they say place an emphasis on quality and service – will be key to a successful partnership. “We’re excited,” says Mackay, “about marrying this ‘Brady Bunch’ family together.”

Watch on YouTube