Creating a place where people love to work doesn’t happen by accident. All 75 companies on our just-released Counselor 2024 Best Places to Work list can attest to that – including the three company leaders who joined us on the latest episode of Promo Insiders.

“It was taking some of my personal values and putting them front and center in the business,” says Shelley Stewart, founder and CEO of Red Promotions (asi/590025). “I feel like when you imprint these values in your business, you attract like-minded people, which helps organically foster a great culture.”

Stewart was joined by “Captain Picnic” Paul Cosaro of Picnic Time (asi/78065) and Brian Haner, CEO/founder of Image Source (asi/230121), to discuss the importance of flexibility, what they learned from 2020, what they look for in job candidates and why “fun” is such an important quality. We hope their ideas and strategies will push you to keep improving your business.