A great pitch – whether it’s for your company, your products or even just yourself – needs to “interrupt the pattern of boring,” says Precious Williams.

You need to answer the questions: “Why you in a sea of everybody else? Why should they choose you? Why are you the only choice that matters?”

And, Williams notes, “You have to start out with a bang and with fireworks,” to get your audience’s attention and focus.

Williams has had plenty of experience doing just that. A 13-time national elevator pitch champion who’s known as the #KillerPitchMaster, Williams has helped her clients win millions of dollars in pitch-competition money, secure lucrative speaking and corporate training contracts and launch their careers. She’s been featured on “Shark Tank,” CNN, WSJ, Forbes and Essence, and her current clients include Microsoft, LinkedIn, Google and eBay.

In this episode of Promo Insiders, Williams joins ASI Media’s Theresa Hegel to give a preview of the wisdom and insights she’ll be sharing during her keynote speech on Thursday, July 27 at ASI Chicago.