We’re all aware of the wonderful good that promotional products can do, but can they save a life?

That’s the case with DLA Promotions (asi/181551). A wholly owned subsidiary of Donate Life America, the distributor, which was started 18 months ago, uses 100% of its order proceeds to support organ, eye and tissue donation.

“What we say is ‘buy swag and save lives,’” says Barrett Hubbard, CEO for the distributorship. “It’s a different kind of thought process where someone can use the same supplier, get the same product, have it delivered seamlessly through an elegant technology platform, and know their promotional products spend is going to be delivered back to save a life. And that’s a pretty good message.”

In this Promo Insiders episode, Hubbard explains DLA Promotions’ unique model, how it raises awareness for its services and mission, and the surprising things he’s learned about organ donation in his time with DLA.

Want to save a life? Visit organdonor.gov and sign up to become an organ donor.