There’s no question that 2020 has been a challenging year, and despite how tempting it might be to hunker down and wait for better times, “Now is not the time to duck and hide,” says Ryan Sauers, owner of Sauers Consulting Strategies. Instead, it’s more important than ever to figure out how to keep your brand in front of people and make meaningful, thoughtful connections with clients and prospects.

That could mean reaching out to your audience with clever self-promos, sending handwritten notes, being a sounding board – anything to show them that you’re available and that you care.

"Now is not the time to duck and hide." Ryan Sauers

The idea of pivoting has become something of a cliché over the last six months, but it doesn’t make it any less true, Sauers says. Brands have to be flexible and able to turn on a dime – channeling the same scrappy energy and willingness to experiment they had as a startup.

In this episode of Promo Insiders, which first aired on Facebook Live, ASI staffer Theresa Hegel chats with Sauers about branding do’s and don’ts during the coronavirus.

Podcast Chapters:
1:30 - Why branding is so important right now
5:27 - What companies can do right now to stay engaged with clients
11:00 - The enduring value of the handwritten note
15:03 - Branding missteps to avoid
20:00 - Humans are being rewired during the pandemic – we’re never going back to “normal”
23:30 - Why e-commerce will continue to grow
33:00 - There’s no roadmap for the future, but you can still meet people’s needs
38:00 - Try new things even if they’re a challenge for you

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