Promo in the Wild, ASI’s award-winning campaign, is back for a second round of social swag-spotting.

Last summer, ASI launched the inaugural Promo in the Wild campaign, encouraging its members to post a photo or video to social media any time they saw promo products “in the wild.” The campaign generated thousands of impressions across industry social media channels and sparked meaningful conversations about the ubiquity of promotional items.

In this Promo Insiders podcast, Senior Writer John Corrigan talks with ASI Social Media Manager Melissa Newman about what to expect this year, the benefits of running a social media campaign and what it takes to create and sustain a successful one.

Podcast Chapters (only available on desktop)
1:07: Origin of #PromointheWild
2:39: What exactly is #PromointheWild
3:46: National recognition for the campaign
5:21: Importance of social media campaigns
7:22: How a one-person operation can pull it off
8:51: Favorite #PromointheWild posts
11:23: How to participate this year

Promo in the Wild has been so successful that it’s nabbed several awards, including a Gold from the Hermes Creative Awards, an international competition for creative professionals, and a prestigious Jesse H. Neal Award for Best Use of Social Media.

“Your creativity is your only limit.” – Melissa Newman, ASI Social Media Manager

The rules of this year’s campaign are simple. Spot a promotional product in the wild, create a fun post for social media, use the hashtag #PromoInTheWild in the caption and tag ASI on one of its social media channels: Facebook (@adspecialtyinstitute), LinkedIn (@advertisingspecialtyinstitute), Instagram (@asicentral) or Twitter (@asicentral). Starting July 1 and ending Aug. 31, ASI will choose one post per week and award its creator with a $25 Amazon gift card.

Watch on YouTube