If there’s one issue of supreme importance to the promotional products market, it’s the state of the economy. Promo’s overall sales performance is impacted by the general health – or lack thereof – of the marketplace. As such, knowing where things truly stand with the economy, and where they may be headed, is pivotal for promo leaders.

That’s where this edition of Promo Insiders comes in, featuring Dr. Mary Kelly, an internationally known economist, U.S. Navy veteran and the CEO of Productive Leaders, a firm dedicated to leadership and economic development.

In a preview of her talk at this October’s ASI Power Summit, Kelly covers how everything from the presidential election to end-buyer perception and artificial intelligence is affecting the economy. She orients listeners on where the marketplace is and where it’s going and gives promo firms actionable tips for strengthening their businesses even when headwinds are blowing.

Kelly will go into greater depth on all that and more at the ASI Power Summit, being held October 13-15 at the Rancho Bernardo Inn in San Diego, CA. Head here to learn more about the event and other speakers, and to register.