Here’s a sign that we’re getting back to normalcy – Dan Thurmon is coming to ASI Chicago.

An ASI Show favorite, the president of Motivation Works will be once again dazzling on stage on July 14 with his acrobatics, juggling and oh yes, that unicycle. In this episode of Promo Insiders, Senior Writer John Corrigan talks with Thurmon about how he adapted to the COVID-19 pandemic and what fresh insights he’ll be bringing to the promotional products industry’s first major gathering since March 2020.

Podcast Chapters (only available on desktop)
0:43: Returning to large live events
1:12: How COVID-19 has affected Thurmon’s work and homelife
4:34: Reinventing yourself during the pandemic
5:20: Maintaining fitness regimen while gyms were closed
7:42: How Thurmon would do his first sale differently
10:59: Advice for overcoming price objections

After our world changed last year, the same old sales techniques are no longer good enough, according to Thurmon. He understands that sales is a performance – the process of establishing authority before leading your customer through an experience that demonstrates empathy, develops interest, and earns loyalty. It's not about persuading someone to buy into your perspective, but rather demonstrating that you understand theirs.

“Step in more confidently to your uniqueness.” – Dan Thurmon, Motivation Works

Every sales conversation is critical and unique – but with each encounter, or “performance,” there are really three: the one you plan, the one you do, and the one you should have done (and can learn from). During his keynote speech, Thurmon will help you become intentional about all three stages and will reveal performance secrets to improve engagement and bottom-line results.

Register now for ASI Chicago.

Watch on YouTube