Julie Woodall is bucking the trend.

Due to impacts of COVID-19, promotional products distributors’ collective sales declined, on average, by 44.4% year-over-year in the second quarter and nearly 25% in the third quarter.

Julie Woodall, Owner, Promotion Perfection powered by HALO

Woodall, however, has engineered a year-over-year sales increase, maintained good margins and set herself up for a wealth of fresh opportunities in 2021. She’s also been a light to others, earning the nickname “The Rainmaker” from sales colleagues for strategies she’s shared that have helped them power their own success.

In this podcast with Counselor Executive Editor Christopher Ruvo, Woodall, owner of Wisconsin-based Promotion Perfection powered by HALO, details how she’s generated such success despite the massive challenges posed by the COVID-affected marketplace.

Podcast Chapters:
0:49: “Best sales of my entire career.”
3:21: Yes, cold calling can still work. Here’s how.
7:47: Prospect locally and build out products to provide based on clients’ needs of the moment.
12:45: Use promo to sell promo with smart self-promotions.
16:27: Collaborating with a Zoom group of colleagues from around the country.
20:27: Building on success in 2021.

As Woodall explains, her approach has included everything from strategic targeting of new prospects, incredibly effective cold calling and continual professional improvement through education to collaboration with colleagues and, perhaps most importantly, an adaptability that’s enabled her to always anticipate what particular clients will need next – and to then provide it.

Listen to Woodall’s story for inspiration and strategies that will fuel your own promotional products sales success.