The thing with print is that there are often a lot of pieces – in the millions in some cases. So, when things go wrong at the 11^th hour, it’s a big problem.

That’s the bad news.

The good news is that, if you’re organized and have established a system with other printers in addition to your own infrastructure, you can live to tell the tale.

Ryan Cady, director of client success for Imprint Engine (asi/190620), is living proof that’s true – and he can tell you all about it.

In this Convergence Corner podcast, Cady shares with Co-Hosts Brendan Menapace and Christopher Ruvo the story of a massive “back to campus” campaign for delivery app Gopuff.

With the order just about ready to ship, Imprint Engine became aware of a misprint on some of the paper code fliers that were to be handed out to students at more than 300 schools across the U.S. The consequence? More than 1 million print pieces needed to be reprinted in two days’ time.

Listen to the whole story here.

Things were hectic, but when the going got tough, Imprint Engine got printing – with the help of the powerful partner network it had established.

It was a sprint and required plenty of phone calls and coordination with the customer. But in the end, the show went on.

The biggest lesson Cady took from the campaign and its challenges, aside from the fact that sleep is overrated, was the power of partnerships and relationships with customers – something at the forefront of Imprint Engine’s identity as a service provider.

“I think a lot of traditional distributors focus only on the sourcing and selling of the products,” Cady states. “But that’s just one piece of the puzzle in a campaign like Gopuff’s. Success wasn’t just about finding the right products; it was really about execution. The tight timelines, the details, the multiple stakeholders, 300 different sites, people on campus – we’re dealing with and communicating with them. We had to be dialed in on the logistics, production and communication – the whole process of it.”