We’re all familiar with the concept of throwing things at the wall to see what sticks (metaphorically). But what about the idea of throwing your promotional packaging down a flight of stairs to make sure it stands up to the rigors of the postal system?

That part isn’t a metaphor – it’s just the level of commitment that Premier Press (asi/298581) has when it comes to its branded kits and mailers.

Portland, OR-based Premier Press dates back to the 1970s as a printer, but expanded over time as its presence grew. It’s now a full-service one-stop shop offering branded merchandise, apparel and promo, along with print products like packaging, displays, direct mail and more.

Laura Mazy, director of marketing for Premier Press, has an extensive background in creative and marketing, having worked on the agency side in Philadelphia, D.C. and New York before moving to the client side in what she calls the “true guerilla marketing days of experiential marketing.” This past has influenced her new role at Premier, where the name of the game is creating something memorable through different media.

“I always use Coachella as an example,” she says. “If you have a pop-up, if Kim Kardashian has a pop-up, we can do the wide format, we can do the photo booth, we could do the printed napkins, we could do the product launch. We could do everything through a full brand activation all under one roof right here in-house.”

Mazy and Geoff Brown, account director for Premier Press, remember one activation that had a direct call-to-action for recipients at a live event.

“We recently had a national construction client that reached out and wanted help with a large construction trade show,” Brown says. Originally, the client just wanted pins, but Brown and the team dug deeper and landed on something a lot more immersive.

“We ended up getting ahold of their preregistrant list to the trade show, and then through our creative team developed a three-dimensional mailer with graphics from the show on it,” Brown says. “We printed this on a pillow pack mailer, and then we stuffed a construction glove – just one – into the mailer with a note that was basically like, ‘Come to our booth to get the right-hand glove.’ So, it was super fun.”

The idea of throwing things down the stairs? That comes into play when they’re testing the durability of their branded mailers. It’s not enough just to test their marketing effectiveness.

“We call it the UPS drop test,” Mazy says. “Anything we ship out, maybe it’s an influencer kit or some fun things that we’re sending out, we go to the top of our staircase and we throw it down to see if it survives. We’re just always forward thinking to make sure that these kinds of things get delivered on time and the experience is exactly what the client is expecting.”