Branding Together: Why Print & Promo Are Winning With a Human Touch
In a special in-person episode, the hosts share PRINTING United Expo highlights and sit down with Mike Smith of Aclymate to talk sustainability in the print and promo industries.
In a special in-person episode of Branding Together, recorded at PRINTING United Expo 2026, co-hosts Cassie Green and Theresa Hegel explore the growing connection between print and promo – and why tangible, human-centered experiences matter in an increasingly digital world. They share highlights from the show floor, including automation and apparel trends, then welcome Mike Smith, CEO and co-founder of Aclymate, to discuss sustainability in print and promo.
Branding Together co-hosts Theresa Hegel (left) and Cassie Green chat with Mike Smith of Aclymate at PRINTING United Expo.
Smith explains carbon accounting, the pressure moving through supply chains and why small and midsize businesses can take meaningful first steps toward sustainable practices without trying to solve everything at once.
Mentioned in this episode: