Megan O’Reilly, co-owner of Pitch Black Printing Co. (asi/296267), joins the show to share how a venture that began with band T-shirts grew into something more: fine art reproduction, commercial printing, promo products and even a community space. She talks about creating new ways for artists to earn money from their work – and why understanding a client’s audience can lead to better product ideas, like a tote bag designed to fit a 12-inch record.

Co-hosts Theresa Hegel and Cassie Green also discuss what 2026 has taught the print and promo industries, what residual impacts will carry into 2027 and what they expect to see change. Stick around to the final minutes, where they play a round of “The Print & Promo Hall of Shame (and Fame).”

Mentioned in this episode:

• Big Picture: Strategies for When To Hire & Fire Staff
• ASI Power Summit 2026: Day 3 & Conference Wrap-Up
• Printed America: How Route 66’s Centennial Is Powering a New Era of Print
• Counselor 2026 Power 50