The key leadership moves keep coming at Proforma (asi/300094).

The Top 40 distributor has named Evan Gall vice president of sales. Gall will steer the Ohio-headquartered firm’s sales strategies, cultivate valuable client relationships, and foster growth opportunities for Proforma and its affiliated distributors.

Evan Gall, Proforma

“Evan’s promotion to vice president of sales reflects his distinguished performance and our confidence in his ability to lead, inspire, and elevate our sales efforts,” said Greg Armstrong, chief sales officer. “His deep industry knowledge, combined with his proven leadership skills, will undoubtedly contribute to our continued growth and success.”

Gall joined Proforma in late 2020 as a success coach. Since then, he’s risen rapidly – “a testament to his profound understanding of the industry landscape, coupled with his relentless pursuit of excellence,” Proforma said.

“I’m excited to continue supporting our distributor owners and empower them to be successful,” Gall shared. “The addition of our Success Coaching Program in 2021 has been instrumental in propelling Proforma distributor owners from a sales and operational perspective – and we have big plans for the future.”

Gall has a sales career spanning 16 years. His industry background includes time as director of sales for supplier Driving Impressions (asi/50864), sales representative for distributor/decorator Pop Tops Sportswear, and director of operations, as well work in corporate sales, at distributor ParsonsKellogg (asi/339615).

“Throughout his tenure at Proforma, Gall’s contributions have consistently aligned with our commitment to innovation and delivering top-notch solutions,” Proforma asserted.

Word on Gall’s appointment comes a couple weeks after Proforma announced that it had hired Charity Gibson as chief marketing officer. Gibson has extensive experience in promo and is known throughout the industry for her influential presence on social media and her volunteerism.

Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry.