News September 29, 2022
iPromo Appoints Two New Executives
The distributor, which this year was named one of the best places to work in promo, has added Cody Sanderson and Sean Sullins to its leadership team.
iPromo (asi/229471) says it has bolstered the talent on its executive team.
The Ohio-headquartered promotional products distributor has hired Cody Sanderson as executive vice president of strategic partnerships and Sean Sullins as executive vice president of sales.
Cody Sanderson (left) and Sean Sullins, iPromo
“Our growth comes from the effort, passion and can-do-anything attitudes of our incredible team,” said iPromo CEO Leo Friedman. “Sean and Cody will help propel us to new heights. I’m beyond excited to learn and grow together. We will also continue to add talented folks to our team in the coming months.”
Sanderson has what iPromo described as more than two decades of brand and corporate merchandise experience, including a strong background in strategy, marketing and business development. He spent about 15 years with Top 40 distributor Overture Promotions (asi/288473), where he was senior director of national accounts. In his role at iPromo, Sanderson will develop new partners and pursue large RFP opportunities.
“iPromo has all of the building blocks to be a leader in promotional products, corporate gifts and custom e-commerce stores,” said Sanderson. “I am thrilled to join a growing organization and such a dynamic team.”
Sullins has more than 27 years of experience. In past roles, he has driven growth, managed sales teams and delivered executive leadership. Before joining iPromo, Sullins was senior vice president of sales at ProSource, a company that provides business technology solutions. At iPromo, he will lead the company’s sales, support, and customer success teams to fuel top- and bottom-line growth.
“It’s exciting to join a company that empowers organizations around the world to grow their brand and relationships,” said Sullins. “I’m looking forward to meaningfully contributing to iPromo’s future success.”
iPromo develops and implements branded merchandising solutions for its clients, including a number of Fortune 500 companies. The distributor has twice appeared on the Inc. 5000 Fastest Growing Privately Owned Companies in America list. iPromo ranked 15th on Counselor’s 2022 Best Places to Work in promo list.