Geiger (asi/202900) has deepened its pool of talent.

The Lewiston, ME-based Top 40 promotional products distributor has hired industry veteran Mark Jenkins as its new regional vice president of the Midwest.

Mark Jenkins, Geiger

“Mark’s 20-plus years of leadership experience, coupled with his extensive industry relationships, will provide immediate value to our sales partners and clients alike,” said Chris McKee, chief revenue officer at Geiger. “We’ve worked with Mark for most of his career in various roles and his professionalism is unmatched. We are thrilled that Mark will join our industry-leading team of regional vice presidents.”

Before joining Geiger, Jenkins worked for promo supplier Pioneer Balloon (asi/78200). There, he served as managing director for nearly 18 years. He’s also been active in industry-wide roles, including serving on the board of directors at promo trade association PPAI, where he was board chair for a time.

“I have experienced Geiger’s incredible reach nationally and even internationally for decades now,” said Jenkins. “Born and always based in the Midwest, I feel both Geiger and I are in the right place at the right time to grow our business here. I look forward to working with our sales partners and clients and introducing others to what is great at Geiger.”

Based on reported 2021 North American promo product revenue of $243.7 million, Geiger ranked ninth on Counselor’s most recent list of the largest distributors in the industry. The firm also has a strong presence in Europe, where through acquisitions and organic growth in the United Kingdom it has established a solid foothold. The company is family-owned.