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Gemline Offers More Osprey Products

The new additions include items made with sustainable recycled materials.

Gemline (asi/56070), a Top 40 promotional products supplier, has expanded its offerings from outdoor retail brand Osprey.

The 19 new styles include products from Osprey’s Arcane line, and the addition of the Colorado-based brand’s Daylite series. Both collections include items made with sustainable recycled materials.

purple backpack, front and side view

The Osprey Daylite is available from Gemline.

Osprey is known for its functional, high-performance gear that reflects a love of adventure and devotion to the outdoors, executives say. As part of its “All Mighty Guarantee,” the company will repair any damage or defect for any reason free of charge.

“The Osprey brand has enabled us to expand our product offering with a broad assortment of premium outdoor and lifestyle products,” said Gemline President Frank Carpenito. “As people continue to engage in outdoor exploration and adventure, and place a higher priority on purchasing sustainable products, we are strategically growing our Osprey product offering to provide our customers with even more relevant co-branding opportunities.”

Gemline first partnered with Osprey in November 2020. The move marked another effort by Gemline to bring more retail brands to its portfolio – and thus the promo industry. Other partnerships have come with Modern Sprout (gardening), American Red Cross (safety), and both Soapbox and Beekman 1802 (health and hygiene). Gemline is Counselor’s 2021 Supplier of the Year.

“Since the initial conversations with Gemline, their attention to brand stewardship is what has stood out to us,” said Caitrin Smith, corporate sales manager for Osprey. “Their ability to bring the Osprey brand to life in the promotional products market has been phenomenal and we are excited to expand upon this relationship with the Daylite series, which is a top performer for all of our channels.”

With reported 2020 North American promotional product revenue of $115.5 million, Gemline ranks 12th on Counselor’s most recent list of the industry’s largest suppliers.