Sarasota, FL-based Precision Products LLC, which does business as Freeheart Drinkware and Covo Drinkware (asi/46814), has acquired Signature Tumblers, a Hopkins, MN-based supplier.

Executives at Precision characterized the deal as the next step in an ongoing effort to offer a broad product portfolio to promo distributors, specialty gift shops, home and kitchen specialty stores, collegiate/sporting goods retailers, golf resort pro shops, and regional/national retailers.

[At left] John Walters IV will serve as CEO of the combined company. [At right] Rainer Kuhn will serve as company president. 

A player in the double-walled drinkware category for more than 20 years, Signature Tumblers has a keen presence in the collegiate licensed drink products market, with hundreds of universities in its portfolio, executives said.

“Signature Tumblers’ reputation in the market for quality, reliability and outstanding customer service will not only improve our top-line revenue and growth opportunity, but by integrating the brand into our portfolio, it will reshape our company to deliver exponential value creation for our wholesale customers and promotional product distributors,” said Jack Walters III, chairman of Precision Products LLC.

Going forward, John Walters IV will serve as CEO of the combined company. Rainer Kuhn will be president. Company leaders aim to have operations fully merged into the Sarasota headquarters by year’s end. “We will apply our creative product design capabilities, our superior service in the advertising specialty market, go-to-market expertise, and in-house vertically integrated end-to-end manufacturing capabilities to further scale both businesses’ already strong performance,” said Kuhn.

The Signature Tumblers and Covo brands will fold into the Freeheart brand. Already in several thousand retail locations throughout North America, Freeheart also has product licenses in its portfolio that include Loudmouth Golf Brand, Kryptek Camo, National Lacrosse League (NLL), Moojoi, Emerson, Muddy Girl, Eagle Emblem Licensed Military (Army, Marines, Navy, Air Force, Coast Guard, Wounded Warrior) designs, and the JQ Collection.