Stephanie Preston has taken her nearly 20 years of promo products leadership experience to Top 40 supplier PCNA (asi/66887).

The well-known promo pro is now PCNA’s director of SMB marketing and sales enablement – a new role at the Pennsylvania-headquartered firm. Her charge is to drive the marketing strategy for small- and medium-sized distributors. She’ll also work to create more success for frontline sellers in the field.

Stephanie Preston, PCNA

“We are excited to bring in top talent like Stephanie to the PCNA marketing team,” said Mary Furto, vice president of marketing at PCNA. “She will infuse a strong customer perspective in our marketing and sales enablement initiatives that will allow us to support our customers at an even higher level. It is important to PCNA to have a unique focus on how we support our SMB distributors to help them drive growth, and Stephanie will lead us in this initiative.”

Previously, Preston spent nearly 18 years with HALO Branded Solutions (asi/356000), the promo product industry’s second-largest distributorship. There her roles included marketing manager, director of marketing and vice president of marketing.

While at HALO, Preston served in volunteer capacities with industry trade group Promotional Products Association International (PPAI), including time on the board of trustees for the Promotional Productions Education Foundation. In 2016, she was acknowledged by PPAI as one of promo’s best bosses.

Before joining PCNA, Preston was vice president of marketing at Sugarwish, which specializes in personalized food gifts. She’s excited for her new role at PCNA.

“PCNA is laser-focused on strategic initiatives designed to drive short- and long-term growth,” Preston said. “These initiatives are game changers within the industry and position PCNA as a leader in the supplier community. I am thrilled to be able to put my 18 years of industry experience to work at PCNA to drive engagement and growth with customers.”

Based on reported 2022 promotional product revenue of $857.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.