A top 10 promo products supplier has hired a leading industry technology and operations executive as vice president of business process improvement.

Hit Promotional Products (asi/61125) announced that it has named Jon Norris to the key leadership position.

Jon Norris, Hit Promotional Products

“We're delighted to announce the addition of Jon Norris,” said Eric Shonebarger, president of the Florida-based firm. “Jon brings a unique blend of expertise in technology, operations, and promo. This synergy is anticipated to foster efficient workflows, increase operational capacity, and reduce quality challenges.”

Norris previously spent nearly 20 years at Top 40 supplier Starline (asi/89320), most recently serving as chief operating officer. He ranked 13^th on Counselor’s latest Power 50 list of the industry’s most influential people and was Counselor’s 2019 Technology Executive of the Year.

Norris is also a co-founder and current leadership team member of PromoStandards, a nonprofit organization committed to improving supply chain and transactional efficiencies in the promo industry through technological collaboration and advancement.

“Welcoming Jon is a testament to our commitment to lead, innovate, and excel in the promotional products industry.” CJ Schmidt, Hit Promo

“Jon’s depth of knowledge introduces a fresh perspective and enhances our already dynamic and dedicated team,” Shonebarger stated. “With Jon on board, we are poised to elevate our operational excellence and offer an even more outstanding customer experience."

Hit CEO CJ Schmidt, also a Power 50 member, remarked that “welcoming Jon is a testament to our commitment to lead, innovate, and excel in the promotional products industry.”

Based on reported 2022 North American promotional product revenue of $610.9 million, Hit ranked sixth on Counselor’s most recent list of the largest suppliers in the industry.