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PCNA Partners With JanSport

The Top 40 supplier is now offering the popular backpack/bag brand.

Top 40 supplier Polyconcept North America (PCNA, asi/78897) has forged another partnership with a popular retail brand.

The New Kensington, PA-based company will now be offering products from JanSport, makers of backpacks, bags and accessories. The majority of JanSport backpacks that will be available from PCNA will be made with recycled materials, the supplier said.

Jansport backpack

Designed for functional simplicity, the JanSport Crosstown 15-inch computer backpack is available at PCNA.com.

“As a leader in the bags category, we take great pride in making sure we provide our distributor partners with the best selection of quality, on-trend pieces,” said Liz Haesler, PCNA’s chief merchandising officer. “Not only does JanSport offer a great selection of packs made in part with recycled fabrics, but their packs are designed to last and come with a limited lifetime warranty, minimizing the brand’s waste and environmental impact – so with every sale, we are one step closer to protecting our environment.”

In the short term, PCNA is launching the brand with a JanSport backpack style. More bags will be added by the end of the year and into 2022.

“By housing JanSport inventory at their warehouse, PCNA can accommodate large orders through both inventory and their best-in-class decorating capacity,” the company said in a release. “Better yet, by inventorying products on site, PCNA will be able to accommodate quick-turn orders through their SureShip service so customer orders can ship out next-day if needed.”

JanSport is available through PCNA in the U.S. and can be found at PCNA.com.

JanSport, a division of VF Outdoor LLC., was founded in 1967 in Seattle, WA, by three pioneers in the outdoor industry. Though the brand began by manufacturing and marketing outdoor backpacks, today the product offering includes backpacks, bags and accessories sold on www.jansport.com, in department stores, and specialty and boutique retail locations throughout the world.

Based on 2020 North American promotional product revenue of $512.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry. The supplier has made other recent partnerships with retail brands, including partnering with mophie.