2020 has been a bear, but it’s time to finish strong.

Such was the ethos behind the recent AIM Q4 Comeback Event, a capstone strategic planning and professional development initiative organized by AIM Smarter LLC.

The event from AIM, a network of more than 2,200 distributor members, brought together industry experts, marketing strategists, supplier partners, members and affiliates to discuss rebounding sales, fourth-quarter success, and product trends to look for in 2021.

“Throughout the pandemic we have been steadfast in our commitment to support the AIM community,” said AIM CEO Nikki Stella (pictured). “Equally important was ensuring opportunities to connect and collaborate with each other and our supplier partners. The AIM Q4 Comeback Event was designed to energize, inform and deliver innovative ideas and new tools to survive and ultimately thrive as we enter the final quarter of this unprecedented year and prepare for 2021.”

The Q4 Comeback welcomed and engaged with 1,148 members and affiliates, AIM reported. The virtual forum featured a town hall with industry leaders that included ASI CEO/President Tim Andrews. There was also a sales guide with industry sales consultant thought leader David Blaise, an AIM distributor panel and a VIP supplier panel covering product trends.

“We are looking forward to an even more robust event series in 2021,” said Stella.