One of the promotional products industry’s most influential and long-serving leaders has just earned a key promotion.

Alan Tabasky has risen to the role of president of BEL Promo (asi/39552) and also been named chief supply chain officer of BEL USA, the parent company of BEL Promo.

Alan Tabasky, BEL Promo (asi/39552)/BEL USA

“Alan has been instrumental from day one in the growth and success of BEL Promo,” said Sai Koppaka, president and CEO of BEL USA. “We cannot be more excited to have him take on an even deeper role to propel BEL Promo to the next level. Alan’s vision and growth strategies have proven to be second to none and we have significant room to further accelerate growth over the next few years.”

Koppaka and Tabasky co-ranked 14^th on Counselor’s 2023 Power 50 list of promo’s most influential people. Tabasky, who has nearly 30 years of industry experience, has appeared on the list 10 times. He was previously owner/partner of Hurricane Line/La Belle Time Inc. prior to its merger with BEL Promo. Tabasky was most recently senior vice president and general manager of BEL USA.

BEL USA is also the parent company of Top 40 distributor DiscountMugs.com (asi/181120).

Tabasky is looking forward to what lies ahead, noting that it’s his intention with BEL Promo to build upon what he described as the foundation of excellence established by the supplier’s Managing Director Susan Lewandowski, who’s continuing in that role.

“We have such a great team at BEL Promo,” said Tabasky. “Our investments in cutting-edge technology and automation sets us apart. Our entire organization is excited about the opportunity that lies ahead of us to redefine the industry.”

In his capacity as BEL USA’s supply chain leader, Tabasky and his team plan to accelerate already underway initiatives focused on geographic sourcing diversification, with an eye toward having more products made in destinations beyond Asia. Tabasky noted there’ll be an emphasis on introducing new and trending products.

“As BEL Promo and BEL USA continue to surge forward, Alan Tabasky’s promotion stands as a testament to a commitment to excellence and innovation,” the company said. “Stakeholders can anticipate groundbreaking advancements under Tabasky’s dynamic leadership.”