See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

News

Stran Promotional Solutions Goes Public

The Top 40 promo products distributor is now being traded on the NASDAQ.

Stran Promotional Solutions (asi/337725), a Top 40 promotional products distributor, is now a publicly traded company.

The Quincy, MA-headquartered firm announced this week that it’s trading on the NASDAQ under the ticker symbol STRN.

“It’s a big day here at Stran,” Howie Turkenkopf, Stran’s vice president of marketing, said in a Tuesday, Nov. 9, LinkedIn post. “Couldn’t be more excited to be a part of this next phase of our growth. Proud of the team here and looking forward to the future.”

Andy Shape (left) and Howie Turkenkopf (right).

Andy Shape is president/CEO of Stran Promotional Solutions. Howie Turkenkopf is vice president of marketing.

On Nov. 8, Stran announced the pricing of its upsized initial public offering of 4,337,349 units, each consisting of one share of common stock and a warrant to purchase one share of common stock, at a public offering price of $4.15 per unit, for aggregate gross proceeds of approximately $18 million.

“Each warrant permits the holder to purchase one share of common stock at an exercise price of $5.1875 and expires five years after the date of issuance,” Stran noted in a statement.

“In addition,” the statement continued, “the company has granted the underwriters a 45-day option to purchase up to an additional 650,602 shares and/or warrants to purchase up to 650,602 shares of common stock, in any combinations thereof, at the public offering price per security, less the underwriting discounts and commissions, to cover over-allotments, if any.”

The public offering is expected to close on or about Nov. 12. Public documents indicate that Stran plans to use the net proceeds of the offering to help fuel acquisitions/partnerships and investments in technology. Funds could also help expand corporate infrastructure and the company’s sales team and marketing efforts, among other initiatives.

A 48% year-over-year revenue increase in 2020 powered Stran into Counselor’s Top 40 for the first time in 2021. The tally of $46.9 million in North American promotional product revenue was good enough to rank the firm 32nd on the list of promo’s largest distributors.

While Stran did well with PPE in 2020, the category accounted for less than 10% of total sales. The revenue surge occurred, in part, because of the execution of an eight-figure campaign tied to the U.S. Census and the acquisition of distributor Wildman Imprints. Strong organic growth also propelled Stran.