Chocolate Inn | Lanco (asi/44900) has announced that it will offer Mrs. Fields fresh-baked cookies to the promotional products industry in the U.S. and Canada. The exclusive line of offerings is now available in time for the 2020 holiday season.

“We’re proud to be working closely with Mrs. Fields to grow its cookie business within the promotional products B2B channel,” said Lance Stier, CEO of NC Custom, the promotional products division of Nassau Candy, which is the parent company of Chocolate Inn | Lanco, a Top 40 supplier. “Mrs. Fields is such a recognizable brand and we believe B2B is a huge growth opportunity. When combined with our innovative promotional solutions, Mrs. Fields is perfect for celebrating life’s sweetest moments, but can also act as a symbol of comfort and appreciation during these unprecedented times.”

The initial products exclusive to Chocolate Inn | Lanco include three-pack nibbler-size versions of Mrs. Fields’ classic chocolate chip, white chocolate macadamia nut and triple chocolate cookies. Distributors can also choose from high-end custom and personalized packaging options, including full-color, die-cut boxes, ceramic mugs, metal tins and more.

Stier told Counselor that Broomfield, CO-based Mrs. Fields approached Chocolate Inn | Lanco after seeing the latter’s recent successful partnership with M&M’s/MARS. “This category is highly fragmented and tends to be inefficient,” Stier said. “Just like M&M’s/MARS, Mrs. Fields wanted a focused category partner to bring their items to the promotional products industry.”

View Chocolate Inn | Lanco’s mini catalog here.

With 2019 promotional products revenue of $60.5 million, Chocolate Inn | Lanco ranks 29th on Counselor’s most recent list of the largest suppliers in the industry.