Dylan’s Candy Bar (DCB), a popular global confectionary/lifestyle brand founded by fashion icon Ralph Lauren’s daughter Dylan Lauren, will be bringing a line of corporate gifts to the promotional products industry. It’s part of a new partnership with Midnite Snax (asi/71685) in which the Bethpage, NY-based promo products supplier will be exclusively promoting and selling DCB corporate gifts.

Dylan Lauren

“We have worked with Dylan Lauren and her team on many initiatives over the years,” said David Katz, a partner at Midnite Snax, a manufacturer/supplier of candy, snack and gourmet food to the ad specialty industry. “When the opportunity to represent the most creative lifestyle brand in the market presented itself, we graciously accepted with open arms. The promotional product industry is thirsting for unique experiences. We are confident that DCB, with the Midnite Snax engine, is ready, willing and able to deliver just that.”

The companies will be combining efforts to create an entire line of corporate gifts by Dylan’s Candy Bar, executives said. The line aims to offer promo distributors a fresh, imaginative, state-of-the-art product mix, the companies said.  

“Partnering with Midnite Snax will allow us to take our corporate gifting to new heights,” said David Stiffman, chief operating officer at Dylan’s Candy Bar. “We have collaborated with Midnite Snax for many years, during which time they have operated with the utmost integrity and have delivered at a high level time and time again. We are confident that Midnite Snax’s extensive industry expertise will ensure that we continue spreading sweetness to more customers with our personalized, colorful and delicious gifts.”

Midnite Snax has been in business for more than 30 years, making and custom-packaging chocolate, popcorn, fresh-baked goods and candy for corporations all over the world. Dylan Lauren founded Dylan’s Candy Bar in 2001. In addition to the flagship spot in New York City, DCB has locations in Chicago, Los Angeles, Miami and East Hampton, NY. With more than 7,000 confections, DCB enjoys distribution in luxury boutiques, leading department stores and premium hotels. The brand’s “mission is to merge fashion, art and pop culture with candy to ignite the creative spirit and inner child in everyone.”