Top 40 promotional products distributor Genumark (asi/204588) has a new leader in its finance department.

The Toronto-headquartered company has appointed Mike Garcia as executive vice president of finance. He takes over responsibilities from CFO John Gill, who retired on April 28.

Mike Garcia, Genumark

Gill joined Genumark in September 2000 and helped the distributor grow into one of the industry’s largest firms. Garcia came aboard with Genumark last year as director of finance.

“As we position ourselves for a new era of innovations in our industry, I am thrilled to have Mike in this important leadership role,” says CEO Mitch Freed, a member of Counselor’s Power 50 list of the most influential people in the promo industry. “His background as a CPA, and his having held multiple controller and director of finance roles in the manufacturing and distribution industries, makes him well-suited to guide us financially as we plan for the future.”

Looking ahead, the company intends to continue with its commitment to sustainability and supply chain diversity that’s rooted in the firm’s core values of collaboration, equity and responsible leadership.

“Thanks to John’s expert guidance, Genumark has a solid foundation on which to build for decades to come,” says Executive Chairman Mark Freed, a member of the Power 50. “I am grateful for his leadership, his integrity, his friendship and his countless contributions to Genumark. I’m immensely proud and fortunate to have worked alongside John all these years. He undoubtedly has played one of the starring roles in the story of our company.”

In addition to its Toronto headquarters, Genumark has locations in Winnipeg and Vancouver, and multiple satellite offices across Nova Scotia, Ontario, Alberta and British Columbia.

With reported 2021 North American promotional product revenue of $42.4 million, Genumark ranked 37^th on Counselor’s most recent list of the largest distributors in the industry. This year’s ranking is due out in the summer.