The tradition of family leadership is continuing at Geiger (asi/202900).

The Top 40 distributorship has promoted David Geiger to vice president and general counsel.

A fifth-generation member of the Geiger family that has always owned the 145-year-old firm, David previously served as general counsel. 

David Geiger

In his new position, David will be responsible for overseeing all legal matters for the global organization, including mergers and acquisitions, contract negotiations, regulatory compliance, licensing, and risk management. 

In addition, he will oversee Geiger’s efforts on sustainability and social responsibility. He will also continue to serve as a key member of Geiger’s executive team and board of directors.

“David has been an invaluable member of the Geiger team for many years, and we are thrilled to utilize his skillset in this expanded role,” said Geiger President/CEO Jo-an Lantz, a member of Counselor’s Power 50 list of promo’s most influential people. “David has a deep understanding of not only our business, but the core values that have driven our success for 145 years.”

David began work in the family company in 2007 in manufacturing engineering services and later served as compliance manager. He graduated from the University of Maine School of Law and received his B.S. in Business Management from the University of Southern California.

“I am thrilled and honored to take on this new role at Geiger to help serve my family’s business in an increased capacity," said David. “Geiger has been a leader in our industry for over five generations, and my goal is to continue the great legacy established by the previous generations.”

Based on reported 2021 North American promotional product revenue of $243.7 million, Geiger ranked 9^th on Counselor’s most recent list of the largest distributors in the industry.