News May 27, 2022
Cap America Names Joel Krane National Sales Manager
Krane will work in collaboration with the Top 40 supplier’s other national sales manager, Lauren Allen, to build business.
Cap America (asi/43792) is expanding its sales leadership team.
The Top 40 supplier announced that it has named Joel Krane to the position of national sales manager. Krane will work in collaboration with Cap America’s other national sales manager, Lauren Allen, to grow sales in the Fredericktown, MO-headquartered company’s promotional products business channel.
Joel Krane, Cap America
Cap America noted that Krane has 30 years of experience, and has worked in sales on both the distributor and supplier side of the business. Grace Schettler, Cap America’s vice president of sales, said Krane’s experience makes him a valuable asset.
“We’re excited to have him on board as the newest member of our growing sales team,” said Schettler.
As national sales manager, Krane will analyze market statistics and develop sales campaigns and quotas. He’ll participate in national trade shows and customer visits with sales representatives. He’s also charged with identifying trends/product needs upon which Cap America can capitalize. Krane reports to Schettler.
“Joining Cap America is the highlight of my promo career,” said Krane. “I’m very proud to be part of a company that places so much importance on customer service, quality of product, transparency in their business practices, and a nurturing corporate culture.”
Krane most recently spent almost eight years as national corporate sales manager at supplier Tervis Tumbler (asi/90914).
Cap America has been busy lately. The firm acquired Minnesota-based custom knitwear company Wear-A-Knit in May 2022. It’s also been making key personnel moves, such as promoting Mark Gammon to CEO, Schettler to vice president of sales and Cory Cissell to vice president of marketing.
With reported 2020 North American promo product revenue of $38.2 million, Cap America ranked 38th on Counselor’s most recent list of the largest suppliers in the industry. Counselor’s 2022 Top 40 list will be revealed this July.
Founded in 1985, Cap America specializes in headwear, selling to the promo, sporting goods and retail industries.