News May 13, 2019
4imprint Says 2019 Sales Up 16% Through April
4imprint (asi/197045), the largest distributor in the promotional products industry, announced that company-wide revenue for the first four months of 2019 was up 16% over the same period the prior year.
The London, UK-headquartered firm, which generates the vast majority of its revenue in North America, also revealed recently in an announcement to investors that its total order intake for the year’s first four months was up 14%.
“Following the successful launch of our brand marketing initiative in 2018, (4imprint) is in a strong position to meet its strategic goal of $1 billion in revenue by 2022,” said Chairman Paul Moody. In part, the marketing initiative includes 4imprint stepping up spend on advertising, including television and commercial spots.
Specific totals on 4imprint’s sales, orders and related financials like net income, gross profit and earnings per share for the January through April period were not revealed. 4imprint, which announces full financial performance in half-year and complete-year intervals rather than quarterly, plans to report its full financial results for the first six months of the 2019 on July 31.
In 2018, net sales for the half-year improved 17% over 2017’s initial six months to $348.3 million. After-tax profit of $12.58 million was up 14.5%, helped, in part, by what was then favorable U.S. tax reform. For the 2018 half-year, diluted earnings per share rose from 39 cents to 44.81 cents.
For all of 2018, 4imprint increased global sales about 18% to $738.41 million. Of that tally, 4imprint generated $714.56 million in sales in North America – also an 18% year-over-year rise. Sales in the U.K. and Ireland were up 22% over 2017 to nearly $24 million. All revenue growth was organic. For the whole of 2018, 4imprint’s profits after tax improved 22% to $35.2 million. Again, favorable impact from U.S. tax reform helped propel the gain.