Liza Sachs, a 26-year veteran of the promotional products industry, has joined Kaeser & Blair (asi/238600) as the Top 40 distributor’s director of sales.

In the newly created role, Sachs will serve on the Ohio-headquartered firm’s leadership team and work to enhance sales and marketing efforts in partnership with K&B dealers and suppliers.

Liza Sachs, Kaeser & Blair

“We are super excited to have Liza as part of the K&B family and look forward to a new era of growth,” said CEO Kurt Kaeser, who’s a member of Counselor’s Power 50 list of promo’s most influential people. “We believe that Liza’s wealth of experience and knowledge of the industry will provide great value to the K&B family.”

Sachs has experience on the supplier and distributor sides of the business. She was most recently national sales manager for IMAGEN Brands, which was a Top 40 supplier until its 2020 acquisition by Top 40 firm Koozie Group (asi/40480).

Sachs began her career in promo at Koozie in 1996, back when the company was still known as BIC Graphic. Within a couple years, she was a national accounts manager. Ultimately, Sachs spent about 16 years at BIC/Koozie, handling top accounts and managing teams.

Prior to her time at IMAGEN, which she joined in 2018, Sachs was southeast regional vice president for HALO Branded Solutions (asi/356000) – currently the largest distributor in promo. Before HALO, she was account director for Top 40 distributor Summit Group (asi/339116). While at Summit, she managed a multi-million dollar branded merchandise program for Coca-Cola.

The wealth of experience figures to help Sachs propel success in her new role at Kaeser & Blair, executives said.

“I am thrilled to be part of the Kaeser family and to have the opportunity to help drive the future growth of the company,” said Sachs.

With reported 2020 North American promo product revenue of $92 million, Kaeser & Blair ranked 22^nd on Counselor’s most recent list of the largest distributors in the industry.