Kaeser & Blair (asi/238600) is promoting experienced promo pros to the C-suite.

The Ohio-headquartered Top 40 promotional products distributor has named Liza Sachs chief revenue officer and Scott Baker chief operating officer.

Sachs, a member of Counselor’s Power 50 list of the industry’s most influential people, joined K&B in 2022 as director of sales and vendor relations. Going forward, she’ll oversee all sales, marketing, publications and supplier relations at Kaeser & Blair.

Liza Sachs and Scott Baker, Kaeser & Blair

“With her extensive background, Liza has the ideal vision of what is needed to ensure future growth,” the distributorship said in a statement.

That background includes time with Top 40 companies on both the supplier and distributor side of the promo business. Prior to joining K&B, Sachs was a national sales manager with IMAGEN Brands (asi/93990), a Top 40 firm when it was acquired in 2020 by fellow Top 40 company Koozie Group (asi/40480).

Before IMAGEN, Sachs was southeast regional vice president for HALO Branded Solutions (asi/356000) – the industry’s largest distributorship. Beginning her career in promo in 1996, she was a national account manager with BIC Graphic North America/Norwood (now rebranded to Koozie Group) from the late 1990s to 2012. She also spent time as an account director with Top 40 distributor Summit Group (asi/339116).

Meanwhile, Baker is now in his 25^th year with Kaeser & Blair. Prior to the COO promotion, he was most recently director of information technology for the firm. He’s been responsible for building and managing the technological infrastructure of K&B’s systems.

“Scott has been instrumental in developing operational policies and has been involved in all internal departments with a vision for the future state of the operation,” the company said.

Based on reported 2021 North American promotional product revenue of $94.8 million, Kaeser & Blair ranked 23^rd on Counselor’s most recent list of the largest distributors in the industry.

Kaeser & Blair is a family-owned business that’s been in continuous operation since 1894. The firm began life as the Cincinnati Printing and Paper Products Co. in Cincinnati, OH. In 1923, Dutch Kaeser and Bill Blair purchased Cincinnati Printing and Paper Products Co. and incorporated the business into what is now known as Kaeser & Blair Inc. The fourth generation of Kaesers are involved with the firm, with third-genrationer Kurt Kaeser, a Power 50 member, serving as CEO.