The Legacy Group, a promotional products buying group that includes Top 40 distributor PromoShop (asi/300446) and other large distributorships, has named Patricia Brose to the position of executive director.

Brose will focus on strategic initiatives, idea-sharing and profitability. She’ll work in close partnership with Jolie Porter, who will continue serving as the group’s managing director. Porter’s focus will be on vendor relations and executing the organization’s Legacy Exclusive Sales Event (LESE) in August.

Patti Brose, The Legacy Group

Brose has over 35 years of integrated marketing and communications experience. She spent most of that time with marketing/advertising firm Momentum Worldwide/McCann Erickson Worldgroup, which is part of the Interpublic Group of Companies. Her roles there included executive vice president of growth and development.

“As executive vice president at Momentum, Patti oversaw the management of the Coca-Cola worldwide account and grew the business 40%,” The Legacy Group said in a statement. “She focused on integrating the business across the agency network to generate key learnings, efficiencies, and foster breakthrough marketing for the client.”

Brose began her career at Miller Brewing Company, holding various marketing positions. She left Miller to launch a privately held agency that served as a vendor partner to the mega brewer.

“Patti grew the business 300% in three years and primed the agency for a buy-out from Interpublic Group of Companies, where she continued working to diversify the agency’s account base and developed a satellite office strategy,” The Legacy Group noted.

Founded in 2000, The Legacy Group consists of nine North America-based promo products distributorships. More than 70 suppliers are part of the buying group’s preferred-vendor network. Beyond PromoShop, distributorships in the group are: Concepts & Associates (asi/166235), Concord Marketing Solutions (asi/166445), Eagle Promotions, Genumark (asi/204588), John Michael Associates (asi/234950), Mercury Promotions & Fulfillment (asi/267770), PromoShop, Target Marketing Group, and The Brandit Agency.