Top 40 distributor Proforma (asi/300094) concluded its four-day Annual Convention and Family Reunion. More than 600 Proforma owner-affiliates, suppliers, sales reps and staff members gathered at the Gaylord Palms in Orlando for the “Launch”-themed event that recognized 2022 achievements.

Proforma’s “Launch”-themed event included an awards reception. On right: Doug Kordel, president and chief legal officer at Proforma; Tammy Howarth, co-founder of Proforma Think Ink (asi/490854); Debbee Poche, owner of Promotions ‘N Motion (asi/490060); and Vera Muzzillo, CEO of Proforma.

Attendees enjoyed workshops, networking and the yearly Awards Celebration, which recognized top owners, sales reps and supplier partners.

Our team always loves gathering under one roof to discuss the latest and greatest trends and happenings in the industry. Nothing beats being together, live and in person, with our Proforma family. 🌌 pic.twitter.com/EonmfT9mco

— Proforma (@Proforma) July 18, 2023

“Proforma’s Annual Convention is the time that a majority of our network comes together, learns new skills and keeps up-to-date with all the latest advancements in our industry,” said Doug Kordel, president and chief legal officer at Proforma. “It is a joy to attend every year and see familiar faces surpassing their goals as well as new faces who are just getting started.”

With reported 2022 North American promotional products revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry, released this week.