Effort and execution have paid off for Kara Main.

AIM Smarter, a network for promotional products distributors, just promoted Main to the position of senior director of supplier relations and merchandising.

Kara Main, AIM Smarter

Going forward, Main will provide leadership and strategic direction in corporate programs, merchandising, supplier relationships and services. She will continue to collaborate with cross-functional teams on event planning and marketing initiatives, while focusing her attention on developing and providing programs to accelerate growth.

“Since joining AIM Smarter in 2019, Kara has been an integral part of the team, advancing her responsibilities and leadership skills,” said Cathy Cummings, executive vice president of supplier relations. “Kara has developed and cultivated relationships with our supplier partners and will continue to develop plans and strategies to continue strengthening these relationships.”

Before joining AIM Smarter, Main gained extensive experience in the promo products industry. Past roles include supplier relations coordinator with Top 40 distributor AIA Corporation (asi/109480) and merchandise manager with MARCO Promotional Products (asi/260870).

“Kara has been a great asset to the business from day one,” said Nichole Stella, CEO of AIM Smarter. “I am delighted to recognize her accomplishments.”

AIM Smarter offers promo-industry-focused technology tools, business services and benefits to its more than 2,200 promotional product distributor members.