Stahls’ (asi/88984) has tapped a promo industry veteran to be its new national sales manager.

Sarah Goshgarian Unruh has stepped into the leadership role at the Michigan-headquartered supplier of garment decorating equipment, supplies and related solutions. In her new role, Unruh will be leading Stahls’ team of territory managers across the U.S. market.

Sarah Goshgarian Unruh, Stahls’ (asi/88984)

“My mission is to empower our sales team, surpass targets and nurture personal growth,” Unruh told ASI Media. “Joining the ranks of STAHLS', a leader in garment decoration since 1932, under the guidance of Chief Revenue Officer Josh Ellsworth and Senior Director of National Sales John Loucks is an opportunity I am confident will lead to greatness.”

Ellsworth said Stahls’ is pumped to bring Unruh aboard.

“Sarah has great relationships in the industry and is consistently investing in learning and improving,” he told ASI Media. “Her track record is impressive, but we believe the future of what she will accomplish as she collaborates with our team is even more promising.”

A former educator, Unruh joined the promo products market as a distributor in 2008.

During her time in the industry, she was a global account manager at Top 40 distributor Proforma (asi/300094) and, later, vice president of sales at Top 40 supplier Logomark (asi/67866). Unruh has also been vice president of business development at industry firm Order My Gear (OMG), and chief rainmaker/revenue officer at supplier Sock 101 (asi/88071).

Said Unruh: “I'm excited to begin my role at Stahls’, where a collaborative and innovative culture sets the stage for success.”