An incentives and loyalty marketing company recently launched redemption platforms for the clients of a major financial services firm.

Pine Brook, NJ-based Rymax, parent company of fulfillment division Brainstorm Logistics (asi/41515), officially partnered with Capital One in the fall of 2023 to offer retail incentive items to qualifying cardholders.

Rymax hosts redemption platforms for qualifying Capital One cardholders.

The proprietary MaxSite redemption platform, designed and managed by Rymax, is fully integrated with Capital One’s rewards site and allows customers to access incentive items from retail brands like Dyson, TUMI, Samsonite, Bose, Samsung, Kate Spade and Marc Jacobs. A separate site, a customized Apple Rewards Store, offers AirPods, Apple Watches, iPhones and MacBook Pros.

“As a pioneer in the incentive industry for nearly 30 years, we’re excited to partner with Capital One to offer their rewards cardholders an unparalleled merchandise rewards solution that celebrates the world’s top brands,” says Eve Kolakowski, CEO and President of Rymax, a certified Women’s Business Enterprise. “We share Capital One’s commitment to optimizing the customer experience through innovation, and we’re proud to leverage our experience in working with Fortune 100 financial services companies in order to deliver the best rewards program to them.”

“Our clients are savvy – they know that consumers prefer products that invoke a sense of familiarity and trust.” Eve Kolakowski, Rymax

Rymax also leverages its Brainstorm Logistics operation to fulfill orders via a network of distribution centers across the country, powered by a top-notch inventory management system that includes product catalogs with real-time stock updates. There are plans to add to the roster of brands available to Capital One customers in the near future.

“Retail brands offer recognition, quality and perceived value,” says Kolakowski. “A well-known or iconic name is a powerful symbol, and our clients are savvy – they know that consumers prefer products that invoke a sense of familiarity and trust. Our platform provides the most robust product offerings from hundreds of prestigious brands, so Capital One can motivate, engage and connect with redeemers.”

Retail has continued to gain in popularity in the incentives and promotional products space. This week, Top 40 supplier Gemline (asi/56070) announced that it will now offer select tech accessories from Cleer and iLive. Last month, St Regis Group (asi/84592; Canada, 84595) partnered with RIEDEL to offer the European-made wine glasses and decanters to the industry.