Sustainability January 30, 2024
Atlantis Headwear Launches 100% RPET Styles for 2024
Among the new styles are a recycled polyester canvas trucker and a recycled polyester budget beanie.
Sustainable Italian brand Atlantis Headwear (asi/37380) has launched its 2024 headwear collection – all of which are crafted from 100% recycled polyester.
Recycled polyethylene terephthalate (rPET) is produced by transforming used plastic bottles into tiny pellets, which are then crushed and melted. The resulting molten plastic is extruded and stretched into thread, which Atlantis uses to create caps.
The RAPPER CANVAS, a five-panel trucker with an rPET canvas front and an rPET mesh back, is among the 2024 styles offered by Italian supplier Atlantis Headwear (asi/37380).
According to Atlantis, using recycled polyester requires 62% less energy for production than creating virgin polyester. The supplier also notes that recycled polyester contributes to a 16% decrease in carbon emissions, playing a role in combating climate change and preventing plastic pollution. Atlantis has long had a focus on increasing the sustainability of its products: Last year, for example, the supplier shared life cycle assessments (LCA) for several of its sustainable styles to help calculate the carbon footprint of its headwear.
“Our journey toward sustainability is a continuous evolution, and the 2024 collection marks another milestone in that pursuit,” said Federico Pasini, vice president. “We are proud to lead the way in offering stylish, eco-conscious headwear options to our customers.”
The 2024 styles include the WIND, a 12” beanie with a double-layered design and a circular finish available in 16 colors; the MOOVER, a budget-priced 8.5” double-layered beanie in six colors; and the RAPPER CANVAS, a five-panel trucker hat with an rPET canvas front and rPET mesh back, available in seven color combinations.
Founded in 1995, Atlantis Headwear entered the North American promotional products market in 2021 after partnering with Top 40 supplier Sportsman Cap & Bag (asi/88877) and its distributors to offer blank caps and beanies.
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