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4imprint Says 2023 Global Sales Will Be About $1.33 Billion

The publicly traded Top 40 firm noted the just-reported result is unaudited and that an official final tally will be released in March. Sales would be up 16% year over year if the revenue result holds.

Top 40 company 4imprint (asi/197045), the largest distributor in the North American promotional products industry, remains a billion-dollar business.

The publicly traded firm reported in a Jan. 19 update to investors that indications are that it increased total global sales in 2023 to about $1.33 billion, a 16% rise over the prior year.

4imprint noted the number is unaudited, saying that a finalized sales tally will be provided in March. Historically, the firm’s unaudited revenue number is in line with the final.

David Seekings

David Seekings, 4imprint

“Excellent progress has been made during the course of 2023, giving rise to a strong financial performance for the year,” David Seekings, chief financial officer for 4imprint, said in a statement.

The bottom line is looking good for 4imprint too, according to the trading update.

The company’s unaudited profit before tax in 2023 will be not less than $140 million, up about 35% from 2022 and above the upper end of the current range of stock analysts’ forecasts.

4imprint also has money in hand: Unaudited cash and bank deposits at 2023’s end stood at $105 million, up nearly $20 million from the holdings in place at the conclusion of 2022. 4imprint has made “significant operational progress in 2023, reflecting a clear strategy and a highly resilient business model,” Seekings asserted.

Headquartered in London, 4imprint’s main operations are in Oshkosh, WI. The firm generates the vast majority of its sales in North America. In the Jan. 19 trading update, 4imprint did not provide insight on its 2023 North American sales. The figure will be released in March along with fully finalized financial results.

On Counselor’s most recent Top 40 distributor list, 4imprint is ranked as the largest distributor in the industry based on reported North American promotional product sales of about $1.12 billion. Two the firm’s top executives, Kevin Lyons-Tarr and Suzanne Worwood, ranked first on Counselor’s 2023 Power 50 list of promo’s most influential people.

4imprint operates an e-commerce business model and places heavy attention on streamlining backend-operations and front-end-ease-of-use for customers to generate its 10 figures worth of business.