Despite recession fears, corporations are going to keep spending and investing in 2023.

That’s the key topline takeaway from the recently released CNBC Chief Financial Officer Council Q4 Survey. It should ring as music to the ears of a B2B industry like the promotional products market. Here a few of the key statistics from the survey, which polled U.S.-based CFOs on their outlook for the new year.

More than
One-Third
of CFO survey respondents say their companies’ capital spending will increase over the next 12 months.

39%
of respondents say their companies’ capital spending will remain about the same as 2022.

40%
of CFOs anticipate that their companies will increase employee count in 2023.

Roughly
4-in-10
CFOs assert that staffing levels will hold steady this year compared to last year at their firms.

65%
of CFOs think inflation has peaked

More than
8-in-10
CFOs are predicting a recession in 2023, but at least some don’t see it as being severe. KPMG Chief Economist Diane Swonk told CNBC that the firm’s recession scenario “has less of a blow to investment than a traditional recession.”